Brightline riders: Need a Lyft?

Written by William C. Vantuono, Editor-in-Chief
Brightline

Lyft has been named the exclusive rideshare partner of Brightline. The partnership is the first-of-its-kind for Lyft in Florida and will launch Saturday, May 19, to coincide with the start of Brightline service to Miami.

“Both Lyft and Brightline are focused on providing an exceptional transportation experience,” the companies said. “Brightline’s three current stations will have Lyft branding and signage indicating the location of designated official Lyft pickup and drop-off zones, whereby Brightline passengers will be able to relax in a lounge-style environment while waiting for their ride. Additionally, the Lyft app will direct Brightline guests to the pick up zones to facilitate easily connecting with their Lyft driver.”

Lyft will also be integrated into Brightline’s mobile app, enabling passengers to see their driver’s ETA and the estimated fare before requesting the ride in the Lyft app.

“The partnership is the latest in Lyft’s continued collaboration to make it easier and more efficient to connect between Lyft and other transit options, like Brightline,” said Lyft Florida General Manager Sam Cohen. “Lyft was founded with the mission to improve people’s lives with the world’s best transportation, and to do that, we believe that South Floridians need a spectrum of transportation options, from public transit to rideshare and more. With the addition of Brightline and this partnership, passengers will be able to better move between major cities in our region, and we’re able to continue pursuing our goals to reduce personal car ownership and single occupancy vehicles, making Florida more livable.”

“As we prepare to launch introductory service in Miami, we’re thrilled to have a partner that is equally passionate about providing accessible and convenient transportation throughout South Florida,” said Brightline Chief Commercial Officer. Ravneet Bhandari. “Brightline prioritizes the entire [passenger] experience, from booking a ticket, to taking the train, to arriving at a final destination, whether home, dinner or work. By partnering with Lyft, we’re able to ensure that each of our [passengers] will enjoy a seamless journey.”

Brightline will launch introductory service to Miami on Saturday, May 19, and Sunday, May 20, with a Welcome to the 305 Celebration at MiamiCentral, the nine-acre downtown station. The celebration will include in-station events, Cuban cuisine by David’s Cafe and an appearance by Miami Heat player Udonis Haslem. To kick off the partnership, there are special promotions and discounts for users during opening weekend. Lyft passengers can use code BRIGHTLINE305 to get $5 off a ride to or from any of the three South Florida rail stations.

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