Brightline

Brightline, Virgin Rail Parting Company

The honeymoon between Brightline, the private-sector luxury passenger train in Florida, and the Virgin brand is over. It lasted for fewer than two years. When we reported about the change in branding from Brightline to Virgin Trains USA late in 2018, it appeared that the edgy and innovative Brightline brand was headed for oblivion. It now seems that the COVID-19 virus is responsible for the reversal of events that led to a parting of the ways. Whatever the reason, the Brightline brand will now live again.