Union Pacific (UP) and nonprofit Safe Kids Worldwide will expand their partnership over the next three years with new initiatives to “raise awareness, educate families, and prevent rail-related injuries and deaths involving children,” they reported.
Their new efforts will include:
• A hub to provide digital toolkits to educators, partners and community advocates.
• An engagement program to educate “community influencers” and help raise rail safety awareness in target communities.
• Continued engagement with more than 400 Safe Kids coalitions across the U.S.
• An education program for teens.
• A Start Safe Travel program that targets parents and caregivers of preschool-aged children.
• Distribution of “Clifford and the Railroad Crossing” books in target markets as well as readings with UP employees at elementary schools.
• Development of new “Chuggington: Tales from the Rails” materials for the digital platform GoNoodle.
• A public awareness campaign for National Rail Safety Week in September 2021 that encourages parents to learn about rail safety and educate their teens.
“Every five days a child is killed in a train collision and almost all of these tragedies are preventable,” Safe Kids Worldwide President Torine Creppy said. “Union Pacific has been a true partner in our efforts to prevent these tragedies, and we are grateful for their unwavering and continuing commitment to finding new and innovative ways to reach families, educate parents and inspire communities to get involved.”
“Safety, from protecting communities and preventing rail accidents, is our top priority and at the core of everything we do at Union Pacific,” said Scott Moore, President of Union Pacific Foundation, and Senior Vice President-Corporate Relations and Chief Administrative Officer at UP, which has supported Safe Kids Worldwide for three years. “We are committed to continuing our work with Safe Kids Worldwide as we make progress together in keeping children and communities across the country safe.”