Goods Movement Tracker Debuts at Port of Oakland

Written by Marybeth Luczak, Executive Editor
(Port of Oakland Photograph)

(Port of Oakland Photograph)

The Port of Oakland, Calif., on Jan. 4 reported the launch of an app that provides “real-time visibility on goods movement” and allows customers to “move cargo through the port more efficiently and securely.”

The Freight Intelligent Transportation System (FITS) has been under development and implementation since 2020, by Parsons Corp., Alameda County Transportation Commission (CTC), Port of Oakland, city of Oakland, California Department of Transportation, and subcontractors including Advent eModal, Mobile Programming, Elite Transportation Group, Kalmar, Wisetech Global, QuayChain, Bear Electric, and Iteris.

According to the Port, Parsons’ advanced traffic management software (ATMS), iNET®, integrates with an enhanced version of the SecūrSpace smart parking system and a new custom GoPort website and mobile application for iOS and Android, to create “a fully functional operating system” that will “improve the efficiency, safety, operations, circulation, and reliability of truck and rail access.” BNSF and Union Pacific (UP) serve the Port.

FITS construction and system integration is now complete, and the Port of Oakland said it is entering the ongoing operations and maintenance (O&M) phase, which Parsons will manage under a five-year contract. Additionally, Parsons and its partners will “leverage artificial intelligence with video and data analytics to predict freight wait times and develop predictive models around road blockages at train crossings,” according to the Port. “The data collected will also be used to create customized dashboards for custom border protection and port shipment tracking.”

“This has been a true team effort, and we are grateful to the Port of Oakland as well as all of the partnering agencies and subcontractors who joined us in delivering this revolutionary smart port system,” said Mark Fialkowski, President, Infrastructure North America for Parsons. “We look forward to continuing our work with the Port and partners to enhance the efficiency and reliability of goods movement in the seaport area.”

“Congratulations to Danny Wan, Executive Director, Bryan Brandes, Director of Maritime, and the dedicated Port of Oakland team on this great achievement,” said David Casey, Senior Vice President of Commercial Strategy for Advent eModal. “The Port community and broader supply chain ecosystem stand to benefit from this collaborative initiative, driven by the Port’s leadership.”

“This collaboration between the Port of Oakland, Parsons, Advent, and Alameda CTC represents a strategic alliance set to redefine transportation management through our cutting-edge Oakland Portal Mobile App and Website,” said Ishwari Singh, CEO of Mobile Programming.

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