Chicago RTA offers video navigation aid
Written by William C. Vantuono, Editor-in-ChiefChicagoland’s Regional Transportation Authority (RTA), seeking to bolster and assist ridership on its bus and train routes, has produced a video entitled “From the Suburbs to Chicago” aimed at customers using Chicago Transit Authority, Metra regional rail, and Pace suburban bus services.
The two-and-a-half minute video is especially designed for sharing on social media platforms such as Facebook and Twitter. It includes details about: RTA’s goroo, a multi-modal public transit trip planner; weekend passes; and the free fares for children under 7.
(“From the Suburbs to Chicago” can be seen here.)
“I think this video animation is really eye-catching and a new way to get the word out. We put a lot of information on brochures and printed schedules but it still can be confusing for someone who has never or rarely used public transportation. This animation gives a great explanation for riders from the suburbs of how the CTA, Metra, and Pace work together to get people where they want to go,” said RTA Executive Director Joe Costello.
