Watch: OLI’s New ‘The Risk Is Real’ PSA
Written by Marybeth Luczak, Executive Editor
OLI’s “The Risk Is Real” PSA is available in 60, 30 and 20-second versions. (Video screengrab courtesy of OLI)
Ahead of Rail Safety Week, Operation Lifesaver Inc. (OLI) has released a new public service announcement (PSA) in English and Spanish to illustrate the consequences of unsafe choices around railroad tracks and crossings.
The “The Risk Is Real” PSA (watch below) is available for download in 60-, 30- and 20-second versions on the OLI website. The Federal Railroad Administration funded project.
“The Risk is Real targets messaging to people who think they will beat the odds and those who don’t realize their choices are risky, urging them to make safe choices around railroad tracks,” OLI Executive Director Rachel Maleh said during the PSA’s Sept. 7 release. “OLI’s new PSA highlights three risk-takers and the dangers they face: an impatient driver who attempts to drive around lowered crossing gates, a woman climbing through a train car, and an athlete taking a shortcut across tracks.”
Rail Safety Week 2023 is set for Sept. 18-24. Held annually since 2017, the event concentrates public attention on the need for rail safety education and is observed across North America. It is led by OLI, Operation Lifesaver Canada, and the Mexican Association of Railroads (AMF). Download the 2023 schedule below:
