BNSF Logistics, Trucker Tools Partner to Boost Real-Time Freight Tracking
Written by Carolina Worrell, Senior Editor
Image Courtesy of Trucker Tools
Freight tracking and matching software provider Trucker Tools announced Aug. 14 that it is partnering with BNSF Logistics for real-time freight tracking, digital freight matching and automated booking across its North American operations.
According to Trucker Tools, BNSF Logistics chose the company as its new technology provider “due to its long track record as a successful technology innovator in logistics offering powerful, flexible tools that are fueling the freight networks of the future.”
BNSF Logistics recently implemented Trucker Tools’ real-time tracking technology to “increase freight visibility and augment its already stellar shipper service,” the company said. The leading 3PL also recently introduced Trucker Tools’ digital freight matching software and automated load booking tool, Book It Now®, to its team to streamline carrier capacity sourcing and increase internal productivity.
Trucker Tools’ comprehensive software platform provides predictive freight-matching, automated booking, GPS-driven automated tracking, and digital document management to more than 350 leading freight brokers and 3PLs.
The Trucker Tools mobile driver app, which was launched in 2013 and to date has been downloaded by more than 2.5 million truckers, is “among the most popular apps with truckload operators, consistently ranking as the most downloaded app in transportation each month,” according to the company. The Trucker Tools mobile app is available for both Android- and Apple-powered smartphones and is provided free of charge to independent truckers and small fleets.
“All of us here at Trucker Tools are thrilled that BNSF Logistics has chosen to innovate their technology by partnering with us to provide real-time freight visibility to their shippers and enable more digital load bookings,” said Trucker Tools CEO Kary Jablonski. “We are excited to see how BNSF can use our powerful, comprehensive tech stack to deepen carrier engagement and thrive regardless of cyclical market fluctuations.”
“By using Trucker Tools’ next-generation toolset, we are better positioning ourselves to meet our customers where they’re at,” said BNSF Logistics Vice President, Digital Freight Services Brittany Bemben. “Our goal is to arm our employees with the right tools to do their jobs more effectively and efficiently with fewer errors, all while maintaining the personal touch and level of service that we are known for. Trucker Tools can help us accomplish that.”
