NS “training brains” with graphic public-safety billboards
Graphic billboards showing a cast on a person’s leg with the caption, “I raced a train and all I got was this lousy full-body cast”; two feet poking out from a white sheet in a morgue with the tagline, “I raced a train and all I got was this lousy toe tag”; and depicting a cemetery headstone with the inscription, “I raced a train and all I got was this lousy tombstone”, are all part of Norfolk Southern’s “Train Your Brain” public safety program, which warns motorists and pedestrians of the (literally) grave consequences of disregarding railroad signals and trespassing on railroad property.