MTA Launches ‘Operation Respect’ to Promote Mask Compliance

Written by Andrew Corselli
image description

All photos via MTA.

As New York City enters Phase 4 of reopening, New York’s Metropolitan Transportation Authority (MTA) launched “Operation Respect,” a multi-layered strategy to encourage universal face covering compliance by customers on the region’s trains, buses and commuter rails.

Under Operation Respect, the MTA is launching a brand-new “Mask Force” comprised of hundreds of volunteers to distribute masks directly to customers. Additionally, the state has donated another 1 million masks for direct distribution—bringing the total of masks provided by the MTA to riders to 3 million to date. Wearing a face covering on public transportation is required by law under Executive Order 202.18 issued by Governor Andrew M. Cuomo, effective April 17.

The multi-pronged operation also includes new public service announcements by actor and activist Rosie Perez encouraging all riders to show respect by wearing a face covering, as well as the system-wide roll out of the MTA’s Safe Travels campaign in train cars and on buses. The MTA is also launching a mask dispenser pilot program on buses alongside the continued rollout of PPE vending machines. Additionally, the MTA is deploying Bridge and Tunnel Officers on buses to monitor compliance.

MTA “Mask Force”

Beginning July 20, MTA employees and outside volunteers, many wearing bright yellow “Stop the Spread, Wear a Mask” T-shirts, will travel throughout the subway, bus and commuter rail system offering free masks to customers who need them. The MTA “Mask Force” is currently comprised of approximately 300 employees and outside volunteers, including top MTA officials, elected officials and their staffs, advocates, and community board members.

On the LIRR, more than 60 staff members including customer ambassadors, ticket clerks and managers will continue to assist commuters and provide free masks as part of the MTA “Mask Force.”

In the Metro-North system, train crew members will continue to provide masks to any customer who doesn’t have one, and 75 station ambassadors at outlying stations and 25 ushers at Grand Central Terminal will also assist with the new effort. Metro-Man—a mascot of the railroad’s TRACKS rail safety awareness program—will be leveraging his newfound fame to continue to promote mask usage by fellow riders.

The Centers for Disease Control and Prevention (CDC) has affirmed that face coverings are one of the most effective tools in the fight against COVID-19, particularly when used universally within communities. Studies have shown that face coverings can significantly help reduce the risk of spread of the virus.

1 Million Additional Free Masks

The MTA is making 1 million disposable surgical-style masks—provided by the State of New York—available for free at station booths across New York City Transit, Long Island Rail Road and Metro-North, on top of the previous 2 million that were donated by the State of New York and the City of New York. Free masks will continue to be available in station booths and will be deployed to buses. Masks on public transportation continue to be mandatory under Governor Cuomo’s Executive Order 202.18.

New Public Awareness Campaign

The MTA is launching a new PSA campaign from actor and activist Rosie Perez encouraging all riders to wear masks as required by law. The campaign will include audio announcements in the subway, bus and commuter rail system in both English and Spanish.

A transcript of the new PSA campaign is available below:

English: “What’s up, New York? When you’re riding a train or bus, wear a mask. Show your fellow riders respect. And, it’s the law. Do the right thing. It’s up to us, New York.”

Español: “Hola Nueva York. Cuando se suba al autobús o al metro póngase la máscara. Respete a los pasajeros y es la ley. Haga lo correcto- está en nuestras manos Nueva York.”

Listen to the announcements in English and Spanish here.

Additionally, the MTA is launching a “Safe Travels” public awareness campaign with bold messaging on a yellow background that is aimed at reinforcing proper mask usage and social distancing.

The campaign will appear in subway cars, buses and commuter rail cars. The message of the campaign is to reinforce mask usage as the safest way to travel on public transportation. Ads appearing overhead use simple drawings to illustrate that masks should fully cover a person’s nose and mouth. Ad squares on car interior walls emphasize that masks and social distancing help stop the spread of COVID-19.

The campaign will also use images of customers wearing masks to encourage compliance on a peer-to-peer level, leveraging technological assets such as the MTA’s system-wide digital screens and social media accounts.

As part of the campaign, variable electronic signs on MTA Bridges and Tunnels will read:

WEAR A MASK

IT’S A SIGN OF RESPECT

“Wearing a mask is the single most important thing all our customers and employees can do to combat the spread of COVID-19 and continue flattening the curve here in New York—and it’s the law,” said MTA Chairman and CEO Patrick J. Foye. “Every MTA customer can be a part of Operation Respect, sending a clear message that their health and safety and that of everyone around them is important.”

“The science is clear on this,” said MTA Chief Safety Officer Patrick Warren. “Face coverings help reduce the spread of germs and viruses, and we are doing everything we can to help our customers travel using this life-saving principle. The MTA system is cleaner and safer than it has ever been. Mask usage is very high right now, and we want to keep it that way.”

Categories: Commuter/Regional, News, Passenger, Rapid Transit, Safety Tags: ,