Transit Briefs: Brightline, Denver RTD

Written by Marybeth Luczak, Executive Editor
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Brightline has selected Orlando, Fla.-based Radixx, a Sabre company, for online retailing and marketing; and Denver Regional Transportation District (RTD) is launching a new payment method on its Mobile Tickets app.

The partnership with Radixx will allow Brightline, a private-sector passenger railroad company, to be part of Radixx Res™, a cloud-based passenger services system that offers “unlimited ancillary upsells”; to use the Radixx Retailer module; to implement Radix ezyCommerce, an internet booking engine; to contract the use of Radixx Insight Marketing+ to develop customer segmentation strategies, and create and manage digital marketing campaigns; and to use Sabre’s Movement Manager, a cloud-hosted operations management system. Implementation is expected “later this year,” according to Radixx.

“Brightline always prioritizes the guest experience and works hard to identify the best technology solutions to meet the demands of our travelers,” Brightline Chief Technology Officer Ramon Milan-Peeneda said. “We were impressed with Radixx’s ability to meet our timelines and feel confident that their partnership with Sabre will bring the highest level of value to us and our guests.”

Users of Denver RTD’s Mobile Ticket app can now deposit funds from a credit or debit card into a Stored Value Account (SVA) for the purchase of RTD passes. This new payment method “acts as an in-app wallet, storing funds for future use instead of requiring customers to use a credit or debit card for every purchase,” according to Denver RTD.

The SVA is not available in the Uber, Lyft or Transit apps, and is unrelated to the MyRide Stored Value Card, Denver RTD noted.

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