Business automation software developer Ivrnet Inc. has renewed its contract with TransLink, Vancouver, for the NexText digital communications and mobile advertising platform.
The TransLink contract, $800,000 minimum over the next three years, provides additional revenue sharing opportunities for both organizations. It has provisions to extend annually for an additional two years. Ivrnet will provide services to both TransLink and its riders through the duration of the contract, aggregating SMS communications and disseminating information to TransLink riders.
Conceived in 2013, NexText “is specifically designed for the public transit market, providing digital communications and advertising revenue to North American transit operators,” Ivernet said. “NexText allows riders to request and receive information relevant to their specific transit stop, along with advertising relevant to the geographic location of the stop. The unique SMS and sponsorship platform is based on Ivrnet’s proprietary AdCentral platform, which combines automated information response with geolocation services. NexText incudes SMS aggregation, SMS processing and integrated Web applications for selling and managing all aspects of advertising content and campaigns. NexText fully integrates with real time, GPS based bus arrival information, 24 hours a day, seven days a week. It is automated, easy to use, and cost effective for transit operators and their riders.”
“TransLink has been a valued partner of Ivrnet for many years,” said Andrew Watts, Ivrnet CEO. “We are pleased to continue to grow with them into the future. They are a great partner with many synergies with our recent contract additions, and we are glad to expand them in our ever-growing portfolio of major accounts.”
Ivrnet idescribes itself as “a software and communications company that develops, hosts, sells and supports value‐added business automation software. The company’s products and services are delivered through the Internet and traditional phone network. These applications facilitate automated interaction through personalized communication between people, mass communication for disseminating information to thousands of people concurrently, and personalized communication between people and automated systems.”