Media and tech company Intersection was awarded a five-year contract with an option for a five-year extension to sell static and digital advertising for the Chicago Transit Authority (CTA).
The agreement calls for Intersection to expand its suite of digital and static media products across the CTA’s rail, street-level and bus advertising assets. Intersection will also aim to enhance the CTA’s customer communications capabilities to deliver interactive amenities and real-time information to help improve the rider experience.
Partners since 2007, the CTA and Intersection have already deployed hundreds of platform screens and urban panels outside of station entrances across the system. In 2018, the CTA became the launch partner of IxNConnect—Intersection’s proprietary software platform “that enables transit agencies to manage their digital display networks and customer communications across the entire system.” As part of this new contract, the CTA will see more than 700 new digital screens installed system-wide, including a digital advertising presence at every station. These enhancements will help the CTA provide real-time updates and alerts to even more customers.
All of these upgrades will come at no cost to the CTA or its riders, as they are paid for by advertising revenues.
“We are proud of our long-standing partnership with the CTA and what we have accomplished in terms of generating revenue for the agency and improving customer communications,” saidScott Goldsmith, President of Cities & Transit at Intersection.“We are excited to build on this strong foundation to further enhance the rider experience while offering unprecedented advertising opportunities to local, national and global brands that will maximize revenue for the CTA.”
“This is the latest step in our efforts to increase digital advertising revenues, while also creating new customer communication and information opportunities,” said CTA President Dorval R. Carter, Jr. “We are excited to move ahead as we expand our diverse group of outdoor digital information screens—some of which our customers are accustomed to, like train arrival times—while testing and expanding new features, like interactive touch screens.”