Masabi launches mobile ticketing with New York’s MTA
Written by William C. Vantuono, Editor-in-Chief
Masabi announced on July 6th that its mobile ticketing technology is now live with New York’s MTA. Using Masabi’s JustRide mobile ticketing platform, riders on Metro North Railroad and Long Island Rail Road will be able to purchase tickets and travel using their smartphones as an all-in-one ticket vending machine and ticket.
From today, passengers on MNR’s Hudson Line and LIRR’s Port Washington Lines will be able to use their smartphones to buy and display tickets to travel using the MTA eTix mobile ticketing app. Over the next few months more lines will be made available with full rollout completed by the end of the summer. Riders will be able to purchase tickets for both immediate and future travel through their smartphones and tablets.
Masabi will also provide its JustRide Inspect validation application which allows tickets to be scanned using standard smartphones. The validation software is in use with 11 transport agencies around the world, including Los Angeles, Boston, New Orleans, Athens, and London.
“Around the world more and more major cities are turning to JustRide to improve the public transit experience. The introduction of mobile ticketing at New York MTA will be the largest deployment of its kind and we are delighted to have been selected to partner with the MTA,” said Brian Zanghi, CEO of Masabi. “This is a landmark project that will change the way riders travel in the New York region, with passengers able to buy tickets anywhere, at any time, with a few taps.”
The eTix app will be available for all lines on the Long Island Rail Road and Metro-North Railroad in the following weeks:
· June 30: MTA eTix available on LIRR Port Washington Branch & Metro-North Hudson Line
· Week of July 25: MTA eTix becomes available on Metro-North Harlem Line
· Week August 22: Full system wide implementation of MTA eTix, as the app becomes available on the rest of LIRR and Metro-North’s New Haven Line
