OmniTRAX, an affiliate of The Broe Group, has named rail industry veteran Rob Russell as Senior Vice President of Marketing and Commercial Strategy, reporting to Chief Strategy Officer Pierre-Luc Mathieu. Russell, the company said, “will be a key leader supporting the continued growth and development of the OmniTRAX franchise.”
Russell comes to OmniTRAX with nearly 20 years of diverse rail experience, most recently as President of Progressive Rail, a short line holding company with 13 properties across the U.S. Prior to joining Progressive Rail, he spent 16 years at Union Pacific in the finance, operating and commercial departments. His final position at UP was Assistant Vice President – Network, Economic & Industrial Development, with responsibility for the Economic & Industrial Development, Short Line Railroad, Port and Commercial and Interline Strategy groups.
Prior to UP, Russell was an officer in the U.S. Navy Civil Engineer Corps for six years, attaining the rank of Lieutenant. He earned a BS in Civil Engineering from Rutgers University and an MBA from Carnegie Mellon University.
“Rob’s experience in financial, business strategy and operational and logistics functions will bolster our commercial efforts from day one. We are excited to have him join our leadership team,” said OmniTRAX CEO Kevin Shuba.