LILEE Systems makes key appointments, expands into Europe

Written by Carolina Worrell
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LILEE Systems, a provider of advanced wired and wireless communication products, solutions and services for the transportation industry, on April 19, 2016 announced that "based on the accelerated acceptance of its solutions in the U.S.," it has made key appointments to its executive team and expanded its operations into Europe.

John Marshall has joined as Senior Vice President with responsibility for global sales, marketing, and solutions development. Marshall’s immediate growth initiatives include augmenting the company’s product portfolio and driving expansion into Europe. To that end, Marshall has appointed Jessica Sweeney to lead marketing and product strategy and Rene Hendrikse to lead EMEA sales and services from the newly established EMEA headquarters in Amsterdam.

Marshall brings a strong background in general management, sales, and marketing of wireless connectivity solutions for M2M and IoT platforms. Prior to joining LILEE, Marshall served as CMO and VP/GM for SkyCross Inc.’s North America and Europe business units; led SiBEAM’s worldwide sales, marketing, business development, and advanced technology teams; and served as Vice President of Marketing and Business Development at 2Wire, Inc.

“LILEE has developed highly reliable, scalable M2M and industrial IoT solutions that have gained wide acceptance in the railroad industry,” said Marshall. “We will now leverage this expertise into additional markets including the broader transportation industry, as well as expand geographically into Europe. These solutions include communications gateways, software, professional services, analytics, and a wide range of integrated offerings for enterprise customer needs.”

Sweeney joins LILEE with 20 years of B2B software experience in management, sales, and marketing across the government, academic and private sector, in North America and EMEA. Prior to joining LILEE, Sweeney was head of Customer Discovery and Innovation in Elsevier’s Science and Technology division. Sweeney will focus on expanding LILEE’s product mix, as well as vertical market and geographic go to market strategy.

René Hendrikse joins LILEE as Vice President and Managing Director of EMEA based in the newly established EMEA headquarters in Amsterdam. Hendrikse will lead LILEE’s EMEA sales strategy and oversee an expanding sales and services solutions team. Prior to joining LILEE, Hendrikse was Vice President of Worldwide Sales at iPass Inc, a leader of global mobile connectivity.

“Advances in mobile connectivity are enabling a new generation of M2M and industrial IoT capabilities that are enhancing operations by improving safety and efficiency through predictive and prescriptive insights,” said Jia-Ru Li, Founder and CEO, LILEE Systems. “LILEE is at the forefront of offering these solutions and is now expanding our offerings into the wider transportation industry as well as into Europe. The addition of John, Jessica and Rene, as well as the opening of our Amsterdam office will be critical to executing our new go to market strategy.”

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