Tuesday, December 27, 2011

Titan wins Amtrak marketing contract

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Advertising company Titan says it has landed the exclusive right to sell Amtrak’s media in the Northeast Corridor from New York to Washington D.C., beginning Jan. 1, 2012.

raileducation penThe contract encompasses station dominations in Washington D.C.’s Union Station, Penn Station in Baltimore, 30th Street Station Philadelphia, and New York's Penn Station. In addition to those main hubs, there are more than 40 additional stations with Amtrak media that Titan will now also sell for Amtrak.

The new Amtrak hubs complement Titan's existing Northeast Corridor properties which include Southeastern Pennsylvania Transpiration Authority (SEPTA), Port Authority Transit Corporation (PATCO) and New Jersey Transit. Together, these assets give Titan dominance in the region. Titan will run the business out of its New York and Philadelphia offices.

“We've wanted to partner with Amtrak since we first started working in Philadelphia back in 2005,” said Titan Executive Vice President and General Manager Jeff Randazzo. “We're looking forward to bringing new revenue-generating ideas to Amtrak, as well as to our clients. This certainly strengthens our ability to reach the business traveler and so many others who use Amtrak's Northeast Corridor.”

Titan says Amtrak’s station dominations are made up of diverse creative media formats, including two-sheets, three-sheets, stair risers, floor graphics, wall banners, kiosks, back-lit dioramas, column wraps, and clock media.