Wednesday, September 20, 2017

Amtrak campaign takes pain out of travel

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"You can fall asleep,  but your legs won't" captions this image from Amtrak's new consumer marketing campaign. "You can fall asleep, but your legs won't" captions this image from Amtrak's new consumer marketing campaign. Amtrak

Amtrak has launched a new marketing campaign, “Break the Travel Quo,” to remind consumers of the ease and convenience of rail travel over air and car.

The campaign takes a lighthearted approach, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.

“We’re excited about this campaign because it showcases what we know our customers love about rail travel: comfort, convenience and a premium experience,” said new Amtrak President and co-CEO Richard Anderson.

Prior to joining Amtrak earlier this year, Anderson had served as CEO of Delta Airlines and before that Northwest Airlines.

The integrated, multi-platform campaign includes digital, radio and outdoor advertising, in addition to public relations and social media. The new campaign was created in coordination with Amtrak’s advertising agency, FCB New York.

Read more about the campaign and see videos at http://www.breakthetravelquo.com.

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