Tuesday, October 03, 2017

Brightline taps Helfman for marketing post

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Brightline taps Helfman for marketing post Brightline

David Helfman, a veteran executive from the sports marketing industry, has joined Florida’s Brightline passenger rail service as Vice President of Corporate Partnerships. The company said he “will lead the charge on identifying and generating corporate partnerships for Brightline facilities.”

Helfman has extensive experience in sports marketing, most recently serving as Director of Corporate Partnerships for the Miami Dolphins. During his time with the Dolphins, Helfman generated more than $10 million in revenue, devised the departmental strategy for the sale of five new luxury clubs, and led partnership sales efforts for the Miami Dolphins Foundation. Prior to the Dolphins, Helfman served as the Director of Corporate Partnerships for the Miami Heat between 2008 and 2014, and as Marketing Solutions Manager for the Florida Panthers three years prior.

“We are excited to build our executive team as Brightline gears up for its official launch,” said Brightline President and CEO Dave Howard. “David Helfman is a proven leader with an extensive background that will ensure Brightline’s corporate partnerships are unparalleled. His hospitality orientation and passion for people is well-suited for Brightline’s customer-centric mission.”

“I’ve been fortunate to work with some exceptional sports teams in the past, and I see many similarities on the horizon in my new role with Brightline,” said Helfman. “It’s an incredible opportunity to work on a project that will positively transform the state. I’m thrilled to be joining their talented team and look forward to securing effective partnerships that elevate the Brightline experience for years to come.”

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