Tuesday, May 25, 2010

WMATA taps Cubic for service center

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The Washington Metropolitan Area Transit Authority has selected Cubic Transportation Systems to manage and operate WMATA’s SmarTrip®Regional Customer Service Center (RCSC), a smart card-based fare collection system, designed and integrated by Cubic more than 10 years ago.  

Valued at $10 million, the three-year contract goes into effect in July, and includes operation of the patron call center where cardholders can call or email to register their smart card, receive account information, and retrieve lost passwords for online ordering, among other services. Cubic also will deliver and operate a smart card fulfillment center for SmarTrip card orders, and will deliver and support a merchant retail network where customers can buy and reload value on their smart cards.

The patron call center will be co-located in Cubic's customer service center in Concord, Calif., and smartcard orders and merchant retail support will be managed locally from Cubic's Washington, D.C. office.

The SmarTrip system includes WMATA rail services and also nine regional bus operators in Virginia, Maryland, and Washington, D.C. Cubic's services are expected to expand to include the CharmCard system operated by the Maryland Transit Administration, also designed and delivered by Cubic. 

“This win supports Cubic's strategic focus and commitment to excellent customer service,” said Dave Lapczynski, senior vice president of Worldwide Services for Cubic Transportation Systems. “We're particularly pleased with our ability to offer a high-quality service to WMATA's SmarTrip customers, who will benefit from our position as the system designer. It allow sus to provide an end-to-end solution with higher efficiencies.”

The contract includes an option to extend for two more years, valued at $6.8 million.