Tuesday, February 09, 2010

Operation Lifesaver taps “the power of YouTube”

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Trespassers on railroad rights-of-way aren’t always on foot. During the winter months, some may be on snowmobiles. Operation Lifesaver considers this serious enough to justify a public service video, which has been widely distributed on YouTube.

Just in time for the Mid-Atlantic’s record snowstorms, Operation Lifesaver, has launched its “Snowmobile Fun” short video on YouTube. Click HERE to access it. 
 
operation-lifesaver-.jpg“As the snow piles up around the country, snowmobile riders are tempted to ride on plowed railroad tracks,” said Operation Lifesaver President Helen Sramek.  “This video uses humor to reach this unique audience with an important safety message: “Ride the Trails, Stay Off the Tracks.”
 
In the wake of near hits and collisions between trains and snowmobile riders, Operation Lifesaver is using “the power of YouTube” to remind snowmobilers to avoid train tracks. The snowmobile clip features two riders faced with a choice: take the snowmobile trails or turn onto the railroad tracks. The snowman registers a charcoal frown and a safety message.  The two key messages: “Cross tracks at the crossbuck. Ride the trails, not the rails.”
 
Funding for the spot, which was filmed in Pennsylvania, comes through a grant from the Federal Railroad Administration and the Department of Transportation. The video was produced by Big Picture of Springfield, Va.