Norfolk Southern, aided by its giant pink ambulating public safety ambassador “Brainy,” will participate in the fifth annual Zombie Walk Friday in Memphis. This year’s parade is being held in support of the Mid-South Food Bank.
Referring to the allusion to zombies, NS Vice President Safety and Environmental David Julian said, “It’s important to understand that most all train-car collisions and trespass injuries and deaths are preventable. By paying attention to our surroundings and to the warning signs and signals—maintaining situational awareness—we can keep ourselves and our families safe from harm.”
“Everyone can benefit by thinking smart at highway-rail crossings and staying well away from railroad property and equipment,” said Cynthia Ham, principal and chief public relations officer for archer>malmo, the Memphis marketing communications agency that administers Norfolk Southern’s “Train Your Brain” public safety awareness campaign.
Brainy’s participation in the Zombie Walk was the brainchild of Bruce Downs, an engineer in NS’ real estate department in Atlanta. Norfolk Southern launched Brainy and the campaign to “Train Your Brain” in 2007 in Memphis and so far has taken the message to high-traffic corridors in North Carolina, Indiana, and Ohio.