Thursday, September 16, 2010

MUNI expands Regional Clipper Card System

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San Diego-based Cubic Transportation Systems, Inc., says the San Francisco Municipal Transportation Agency (SFMTA) has introduced its new revenue management system for collecting and processing fares on the Municipal Railway (MUNI).

The revenue management system, previously integrated across MUNI’s bus operations, is part of the Bay Area-wide Clipper(SM) Card regional fare collection system launched in June by the Metropolitan Transportation Commission (MTC), the Bay Area regional agency overseeing two dozen transit operators in nine counties.

Cubic’s new fare gates and ticket vending machines were unveiled at the August 16 press conference by local transportation officials, including Nathaniel Ford, SFMTA executive director and CEO, Federal Transit Administration Regional Director Leslie T. Rogers, and San Francisco Mayor Gavin Newsom’s appointment to the MTC, Jon Rubin.

Cubic says it will complete installation at MUNI’s stations by early October, four months ahead of schedule. Cubic’s ticketing machines add new features for MUNI customers, including the ability to buy the regular Clipper Cards preferred by regular riders and the new 90-day MUNI Limited Use Ticket designed for visitors and infrequent users.

muni_logo.jpg“MUNI moves nearly the equivalent of San Francisco's population every day,” said Ford, “and we are constantly looking for ways to improve the riding experience for each of our customers by making our system even more efficient and easier to use. The new, modern Clipper fare gates and TVMs are more examples of our commitment to these important goals.”

At the same time that the customer infrastructure is making it easier for MUNI customers to ride public transport, Cubic's back-end Nextfare® central computer system is collecting the data that gives transit officials better visibility into operational data—data that will help MUNI management allocate services and resources in sync with customer travel patterns.

Cubic claims the Clipper Card regional system will be the largest in the U.S. once Cubic completes integration across all Bay Area transit operations.


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