Kansas City Southern has launched a new branding initiativehighlighting its capabilities throughout North America.
The new brand incorporates the existing red logos of KansasCity Southern Railway Co., Kansas City Southern de Mexico SA de CV, and PanamaCanal Railway Co., along with the tag line “Business Without Borders.”
KCS said it will begin using the new brand on marketingmaterials, videos, print materials, and online efforts.
“KCS has both a proud history anda very bright future,” KCS CEO David Starling said in a statement. “Our unique cross-border franchise, with access to keyports on the Gulf of Mexico and Pacific Ocean, and strategic relationships withrail, truck and ocean shipping partners, truly allows KCS to offertransportation solutions to move our customers’ goods anywhere in the world.”
“Managing Risk and Minimizing Claims During Railroad Construction” is a featured seminar set for 2:00 p.m. Wednesday, Jan. 5, 2011, at the 2011 NRC Annual Conference in Fort Lauderdale, Fla.
Featured panel speakers include: Larry Laurello, representing Ashtabula, Ohio-based Delta Railroad Construction; T.H. Lyda and Chad Wissinger of Pittsburgh-based law firm Burns White LLC; and John Zuspan of Track Guy Consultants, Cannonsburg, Pa.
For more information on the seminar, contact Julie Meyers at 484-567-5738; email: firstname.lastname@example.org. Seminar registration is available at www.nrcma.org/ps.nrcconference.