Monday, August 13, 2012

Amid political background, NS TV ad debuts

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Norfolk Southern Monday said it has launched "a new television commercial that showcases the railroad's role as a creator of economic possibilities – a powerful force for growth among the industries and communities served by the line."

The ad, "City of Possibilities," will run in both 30- and 60-second variants on CNN, Fox News, and other channels, and will run during the Republican and Democratic national conventions and through the presidential election in November, NS noted. It also will appear as well in event sponsorships at the convention sites in Tampa, Fla., and Charlotte, N.C., and in various digital venues.

The spot is a whimsical portrayal of a boy and his dog, and the steady growth of a railroad-served community that springs up while they sleep, NS said.

"Norfolk Southern is a dependable partner for states and local economic development authorities on projects involving site selection and development of infrastructure to connect customers to our rail system," said Donald W. Seale, NS executive vice president and chief marketing officer. "It's not a stretch to say that, where the railroad goes, good things follow. We're doing our part to keep the American economy strong, and we're ready to do much more. That's an incredibly positive message for the country and one that will be well received during the election season."

The spot was produced by NS' advertising agency, RP3 Agency of Bethesda, Md., and by The Mill of New York, N.Y., an award-winning creator of computer-generated graphics.