"Publishers' need to support an audience that's increasingly accessing the web via tablets and smart phones has led many to create less cluttered designs that emphasize presentation over search optimization— at least on the home page," O'Regan notes. Commenting on Railway Age specifically, O'Regan says:
"Even a 150-year-old B2B magazine can use a digital refresh every once in awhile. Railway Age, published by Simmons-Boardman, just launched a redesigned website that is less cluttered and more visual than its predecessor.
"'We decided to simplify the design so the web version is easily adaptable to mobile devices,' said [Railway Age] Web Developer Dan Clark. The new design features a two-column format with a wide left column that houses the content. The right column drops away on the mobile version. The home page features a carousel of lead stories followed by a breaking news well. Every story now contains an image. A sponsored video is featured in the right-hand column.
"The publisher has also increased the prominence of social sharing buttons for Facebook, Twitter and LinkedIn, and launched a new Disqus commenting system to encourage more reader interaction."
The other four websites cited by eMedia Vitals include The Daily Meal, Ebony.com, Prevention, and Conde Nast.