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Classified Ads

2002 ADVERTISING RATES
RATE CARD NO.101, Effective January 1, 2002

Black & White
  1x 3x 6x 9x 12x 18x 24x
Page $4,800 $4,600 $4,415 $4,190 $3,915 $3,825 $3,735
2/3 $3,420 $3,325 $3,180 $3,030 $2,875 $2,785 $2,695
1/2 Isl. $3,170 $3,065 $2,920 $2,790 $2,695 $2,635 $2,560
1/2 $2,625 $2,505 $2,380 $2,295 $2,215 $2,185 $2,125
1/3 $1,970 $1,915 $1,840 $1,785 $1,720 $1,670 $1,610
1/4 $1,465 $1,435 $1,390 $1,340 $1,275 $1,240 $1,210
1/6 $1,255 $1,235 $1,195 $1,135 $1,085 $1,070 $1,045

Color
Color Rates Standard AAAA (red, orange, blue, yellow, green)
Per page, extra $600
2-page spread, extra $905
1 Matched or PMS color and black
Per page, extra $1,245
2-page spread, extra $1,870
4-Color process
Per page, extra $1,935
2-page spread, extra $3,180
Metallic color
Per page, extra $1,255
2-page spread, extra $1,880

Bleed
No charge

Covers (4-color included)
  1X 3X 6X 9X 12X 18X 24X
2nd $7,170 $6,895 $6,525 $6,190 $6,065 $5,910 $5,750
3rd $7,000 $6,760 $6,450 $6,070 $5,935 $5,800 $5,685
4th $7,430 $7,200 $6,850 $6,440 $6,190 $6,115 $6,015

Special Positions
Earned space rate plus 10%

Classified Ads and Professional Cards
Per unit (3 3/8" wide x 1" deep) $195; 12 consecutive insertions in one year, $1,570. Payment must accompany order. Classified advertisements exceeding dimensions of 1/4 page are charged at the nearest display rate.

Inserts
Consult publisher for rates and quantity.
Back-up charges:
1 page $655
2 pages $845
Tip-in charges:
Tip-in $840
Special hand tipping consult publisher



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